branding

Client

Counselors and Orientation Counselors Order of Quebec (OCCOQ).

Project

After the Ordre des psychoéducateurs and the Ordre des conseillers d’orientation decided to part ways, we were tasked with creating the visual identity for the newly formed Ordre des conseillers et conseillères d’orientation du Québec (OCCOQ). The letters “CO,” the central element of this identity, stand for “conseiller d’orientation” (career and guidance counsellor). “CO” is used regularly within professional circles to refer to a member of the OCCOQ.

 

The resulting logo is therefore simple and immediately identifiable. The imagery used indicates a path or a direction, which is symbolic of the work done by career and guidance counsellors in keeping people on the road to success over the span of a lifetime.